MoNimbus Inc., 560 Mission St, 13th floor San Francisco, CA 94105

All posts tagged mobile applications

MoNimbus™ platform is aimed at three segments 1) Small Medium Size Businesses (SMB) market, 2) Enterprise market, 3) SI/Operator channel. For the System Integrators it provides a way into enabling mobile and social applications with an accelerator like the MoNimbus™ platform and services such as customization and personalization., For an operator it provides an entry point into the System Integrator market, to get into enterprises and provide a path to mobile business applications and services, enable Mobile Applications and Services enablement (MASE ™).

We have chosen to strategically align, and build our business around enterprises.  In addition to direct sell  using our direct sales force our plan for enterprises includes a big bet on SI and operators as the channel for Mobile Enablement of applications and services or MASE.

Our technology is designed around SI and operator infrastructure, designed around their deployment models using our SaaS model. Enabling the SI and operators to create their own branded services is a huge differentiator for MoNImbus™.  In addition to that, allowing them to make a much more healthy return on their investment in our technology, versus others that see the SI/operators more as channels or resellers and are really looking to push their brand through those operators. These are the strategic set of differentiators for MoNimbus™.

There are two modes of operation for MoNimbus™, one as a middleware in the datacenter operating 1) with a completely hosted business solution or 2) through an adaptor into the business application running at customer premises.



HBR_SAP_Infographic_Enterprise 900Recent HBR survey together with SAP indicates growing interest in accessing enterprise systems via mobile. According to the survey:
o 54% of survey indicated need to access critical enterprise information on mobile
o 52% of survey indicated deployment of LOB applications (sales, CRM, Finance, HR) on Mobile
o 58% of survey indicated deployment of industry customized mobile applications

enterprise mobility platformEnterprises have invested millions in applications that are both home grown, as well as customized on off-the-shelf business processing platforms such as Oracle and SAP e.g. CRM, Field Service, Travel, Project Management etc. In the past decade they have moved aggressively to an online strategy of web enabling them. However, they are now faced with a perfect storm with convergence of mobile, social and cloud technologies that could remarkably transform their users experience. But extending to mobile, social, cloud and enabling collaboration is neither easy nor economical with traditional approaches. Further it produces a dumbed-down experience to fit the constraints, not an intelligent optimized experience that users want. MoNimbus aims to fix this with a solution that can accelerate the user experience to mobile, social and cloud at a fraction of the cost using its MoNimbus™ platform. The market for this is large. We can call it enterprise mobility – with the numbers being in the order of 17B$ market by 2015.

Just as the move from client server to web based solutions required specialists who knew the web base infrastructure, so also the social-mobile web has its own challenges that demands knowhow. MoNimbus packages this know-how into a cloud based software platform to consumerize enterprise assets, and move the enterprise closer towards BYOD status. MoNimbus does this in two ways 1) with ready-made solutions to realize immediate smarter experience such as mCRM, mFieldServices, mTravel, mProductivity etc., 2) integrate with existing in-house enterprise solutions/workflow and auto transform/extend their experience on mobile/social/cloud using MoNimbus™ platform.