Most organizations do the mistake of treating collaboration as a bunch of tools, much like a telephone connection. Collaboration is a way of doing things. It is how you execute a particular process more effectively. What is the logic of executing a process effectively by asking an employee to get out of the application that one is using and then use some collaboration tool and then get back to the application?. Collaboration will only meaningfully work, if it happens inside the application. That is the only meaningful way to promote collaboration as an idea deep into the enterprise. This is precisely the direction that MoNimbus™ takes with collaboration. Here, we discuss two ways of presenting collaboration. Hosted Collaboration and Embedded Collaboration.
Hosted Collaboration services
Most of the large enterprise communication firms are into creating cloud based collaboration services that are independent of enterprise applications and solutions. They are stand-alone services like global Video as a service or audio as a service using a standard backhaul. Operators in conjunction with enterprise communication firms have been in the business of offering Hosted collaboration services to enterprises.
Embedded Collaboration Services
Then there’s a technology differentiator where we’ve been built from the ground up to being multi-tenanted in the operator network to provide for embedded collaboration services. Collaboration services like, Presence, Chat, audio and video embedded within the workflow of applications and business processes that are part of the MoNimbus suite. For e.g. mCRM from MoNimbus will offer business use cases that embed push to call, chat, push messaging etc. These are all the things that mobile operators understand and care about.
Enterprises are in the first stage of dealing with mobile in the sense of coming up with the right policies or approaches to BYOD. Embedded collaboration allows them to really take better advantage of mobility. Remember , for any enterprise engaging your client is about being mobile and about being a mobile enterprise. That is what MoNimbus™ enables.