As enterprise mobility gets to be a hot topic within enterprise IT, it is time to think of steps towards a positive outcome as enterprises approach it. Working with your clients we see 3 steps to take towards successful implementations.
First step, is to identify business driven use cases.
The key driver of any mobile strategy starts with identifying the business processes that support business-level goals, and that can be tied to business impact. While it’s easy to skip this stage and head straight down to the architecture or device path, taking a good look at the key business processes and interactions with users is critical to achieving impact. One of the easiest ways to identify the moments of value within business processes is by physically spending time with employees as they go about daily tasks to identify the barriers and gaps in their process. For e.g.
• How do field sales reps go about identifying and selling to anew prospect
• How do service agents map their daily routes?
• How do field agents receive notifications around a schedule change?
Once specific uses cases have been identified the next step is to prioritize them as to where there will be immediate and measurable gains.
Second Step is to decide on data sources
Great mobile initiatives are only as good as the data behind them. Enabling all constituencies with relevant data should be the backbone of mobile strategy. Data can be from many sources not just from the data base of the relevant core business application. It could be from social networks, could be from collaborative networks, it could be from cloud store Box, Google etc. One has to identify and aggregate the channels of data for the mobile application that can be brought to converge.
Third step is to decide on Mobile architecture and user experience
In a recent survey by The Economist, 54% of global executives interviewed stated that “mobile apps are critical.” However, only 20% actually have apps deployed. This “app gap” reinforces the notion that delivering mobile initiatives is not easy. One has to decide on mobile development architecture. Is it using costly productivity tools or a SaaS cloud stack to enable the transformation of applications in real time, optimizing workflow and data in real time depending on the device with zero or no coding. In addition to architecture a comprehensive mobile delivery strategy is made up of intelligent experiences for users. In fact it can be argued that user experience is key to mobile usage. Next generation mobile application experience means the app is intelligent, resilient, anticipatory in suggesting events, suggesting actions based on context, location etc. The workflow needs to be optimized for use at different locations, context and intuitive and constantly evolving on any device, anytime, anywhere.