MoNimbus Inc., 560 Mission St, 13th floor San Francisco, CA 94105
Monimbus

Go Mobile Enterprise Apps or Risk Going out of Business

Mobile enterprise or out of business enterprise

 

An Enterprise Mobility strategy is not about devices or managing devices. It’s about a vision of how mobile technologies can help change or transform enterprise business processes and work flow.  It’s about a strategy that can improve the top lines and bottom line for an enterprise by employing smarter experience through mobile enterprise apps that results in smarter workers.

The year 2000 was about going ebusiness or out of  business. In 2013 it is about a mobile enterprise or out of business enterprise.  Enterprises need to decide if mobility is core to their business or not. If mobility is core to an enterprise business it does not naturally follow that that they need to own the expertise to have a successful mobility strategy.  They can outsource it.

The traditional strategy is one about using professional services to move the app to mobile, social and cloud. What about an alternate strategy of using a cloud based platform to create, transform, configure and customize managed mobile experiences in no time and with no retooling?  It offers an alternate path that changes the velocity of mobile adoption and economics for the same,

Let’s use the example of a retail enterprise.  There’s no question that mobile would be of great use to them.  They’ll want to build apps that will be downloaded off of public app stores.  That will give them the opportunity to connect and engage directly with customers, as well as provide them unique offers or the means to purchase goods directly from their mobiles.  They’ll probably also want to build custom or deploy 3rd party mobile applications for their employees.  Many of these kinds of internal apps are not necessarily retail specific, but there could also be apps for inventory management, supply chain, PO approval, asset tracking, etc.

But building and maintaining these applications can be an enormous – and potentially onerous – task and hence companies have always thought of the traditional approach, Outsource it.  With Monimbus™ the solution is to use a cloud based platform to transform existing workflow and data to mobile, cloud and social in real time with no retooling.  All on a SaaS model. It’s about real time consumption of the workflow altered to fit location, context anytime, anywhere and on any device.

Enterprises are buying into this strategy. A departure from delays and an expensive in house team to use MoNimbus™ to accelerate mobile enterprise.

0 comments