MoNimbus Inc., 560 Mission St, 13th floor San Francisco, CA 94105

All posts in mobile

MoNimbus™ platform is aimed at three segments 1) Small Medium Size Businesses (SMB) market, 2) Enterprise market, 3) SI/Operator channel. For the System Integrators it provides a way into enabling mobile and social applications with an accelerator like the MoNimbus™ platform and services such as customization and personalization., For an operator it provides an entry point into the System Integrator market, to get into enterprises and provide a path to mobile business applications and services, enable Mobile Applications and Services enablement (MASE ™).

We have chosen to strategically align, and build our business around enterprises.  In addition to direct sell  using our direct sales force our plan for enterprises includes a big bet on SI and operators as the channel for Mobile Enablement of applications and services or MASE.

Our technology is designed around SI and operator infrastructure, designed around their deployment models using our SaaS model. Enabling the SI and operators to create their own branded services is a huge differentiator for MoNImbus™.  In addition to that, allowing them to make a much more healthy return on their investment in our technology, versus others that see the SI/operators more as channels or resellers and are really looking to push their brand through those operators. These are the strategic set of differentiators for MoNimbus™.

There are two modes of operation for MoNimbus™, one as a middleware in the datacenter operating 1) with a completely hosted business solution or 2) through an adaptor into the business application running at customer premises.



Three big trends are poised to transform enterprises and the way they do business.
Our heads are “in the clouds”
Cloud technology offers an “on-demand” platform for businesses to quickly deploy applications on virtual infrastructure outside the businesses firewall “in the cloud.” But cloud comes in different flavors and with its own set of challenges which is why businesses hesitate to move fast.
With public cloud computing resources can be provisioned to support the business. Just as quickly, idle resources can be dynamically allocated to another company for their computing requirements. However, many companies are nervous about putting their data in a public cloud.
For a company that does not want to migrate its data with other users in a public cloud, they can utilize a “private cloud” that is isolated from other organizations — all the while, maintaining the benefits of a scalable cloud platform that services many users at a time. With both public and private clouds, the company still has to deploy an application and is responsible for the maintenance of the application.
While there is flexibility in cloud computing, there also lies complexity with so many options.
Going mobile is not about walking and talking
Mobility is probably the biggest game changes for enterprises, both in how they can conduct business and how their employees can perform it. Mobile technology allows workers to work anywhere and anytime. Most employees wish to go well beyond conversations with their mobile devices and access critical business apps such as sales applications, support applications and IT applications. The challenges of moving these applications that were not designed for mobile are many and they involve UI, content, workflow etc.
Social is more than fun and games
For many, social applications mean Facebook with friends or tweeting but not in a business context. It is myopic to not see social technology working across business functions and processes including decision-making, business and operational processes, product development and customer service.
Social technology can increase the pace and productivity of business only if enterprise managers understand and embrace it for their respective businesses.
Individually, each one of these technologies is a serious game changer. But it is in combination that cloud, mobile and social can be fundamentally transformational for businesses moving it to a more sense and respond model. MoNimbus™ is a platform for transforming enterprise applications to a next generation experience embracing mobile, social and cloud. mCRM from MoNimbus is a cloud based mobile sales application that is mobile enabled and social media integrated for an intelligent and optimized sales experience. Down load it now.

collaboration graphic


Most organizations do the mistake of treating collaboration as a bunch of tools, much like a telephone connection. Collaboration is a way of doing things. It is how you execute a particular process more effectively. What is the logic of executing a process effectively by asking an employee to get out of the application that one is using and then use some collaboration tool and then get back to the application?. Collaboration will only meaningfully work, if it happens inside the application. That is the only meaningful way to promote collaboration as an idea deep into the enterprise. This is precisely the direction that MoNimbus™ takes with collaboration. Here, we discuss two ways of presenting collaboration. Hosted Collaboration and Embedded Collaboration.
Hosted Collaboration services
Most of the large enterprise communication firms are into creating cloud based collaboration services that are independent of enterprise applications and solutions. They are stand-alone services like global Video as a service or audio as a service using a standard backhaul. Operators in conjunction with enterprise communication firms have been in the business of offering Hosted collaboration services to enterprises.
Embedded Collaboration Services
Then there’s a technology differentiator where we’ve been built from the ground up to being multi-tenanted in the operator network to provide for embedded collaboration services. Collaboration services like, Presence, Chat, audio and video embedded within the workflow of applications and business processes that are part of the MoNimbus suite. For e.g. mCRM from MoNimbus will offer business use cases that embed push to call, chat, push messaging etc. These are all the things that mobile operators understand and care about.
Enterprises are in the first stage of dealing with mobile in the sense of coming up with the right policies or approaches to BYOD. Embedded collaboration allows them to really take better advantage of mobility. Remember , for any enterprise engaging your client is about being mobile and about being a mobile enterprise. That is what MoNimbus™ enables.

mCRM from MoNimbus adds to the list of CRM solutions that are available aimed at Mobile users nipping away at market leader Salesforce says Citeworld/ Read on

mCRM can integrate with any back end CRM system – Salesforce, Intuit Quickbase, Micrsoft Dynamics etc. But MoNImbus is more than just a best of breed mobile CRM. It is a platform for transforming enterprise applications to next generation experience embracing mobile, social and cloud.

HBR_SAP_Infographic_Enterprise 900Recent HBR survey together with SAP indicates growing interest in accessing enterprise systems via mobile. According to the survey:
o 54% of survey indicated need to access critical enterprise information on mobile
o 52% of survey indicated deployment of LOB applications (sales, CRM, Finance, HR) on Mobile
o 58% of survey indicated deployment of industry customized mobile applications

strong horse rearing in desert

What is holding back the Mobile Enterprise?
Security? Now that problem has been addressed with the advent of Mobile Device Management allowing for mobile devices to be individually authenticated into the enterprise.
Mobile Device OS? No. The browser is the operating system within the operating system and most of the browsers on leading mobiles are mobile compatible.
Mobile Device? A big no since a lot can be accomplished within the reasonable real estate of a Samsung galaxy or an Iphone. These devices have more compute power, more intuitive user interfaces, better peripheral features such as camera, audio, video etc., leading to better user experience.
It is something else called enterprise applications i.e., the real assets of the enterprise that are still yet to exploit the full features of the mobile device and move us to a higher plane of intelligent experience making for a smarter workforce.
The only route for this experience today is to re-code applications to take advantage of the power of the confluence of mobile, social and cloud. MoNimbus removes this pain through the heavy-lifting in real time that is done on the MoNimbus platform with no redesign or recoding of existing applications.
Log into the User Zone and try out MoNimbus…..

enterprise mobility platformEnterprises have invested millions in applications that are both home grown, as well as customized on off-the-shelf business processing platforms such as Oracle and SAP e.g. CRM, Field Service, Travel, Project Management etc. In the past decade they have moved aggressively to an online strategy of web enabling them. However, they are now faced with a perfect storm with convergence of mobile, social and cloud technologies that could remarkably transform their users experience. But extending to mobile, social, cloud and enabling collaboration is neither easy nor economical with traditional approaches. Further it produces a dumbed-down experience to fit the constraints, not an intelligent optimized experience that users want. MoNimbus aims to fix this with a solution that can accelerate the user experience to mobile, social and cloud at a fraction of the cost using its MoNimbus™ platform. The market for this is large. We can call it enterprise mobility – with the numbers being in the order of 17B$ market by 2015.

Just as the move from client server to web based solutions required specialists who knew the web base infrastructure, so also the social-mobile web has its own challenges that demands knowhow. MoNimbus packages this know-how into a cloud based software platform to consumerize enterprise assets, and move the enterprise closer towards BYOD status. MoNimbus does this in two ways 1) with ready-made solutions to realize immediate smarter experience such as mCRM, mFieldServices, mTravel, mProductivity etc., 2) integrate with existing in-house enterprise solutions/workflow and auto transform/extend their experience on mobile/social/cloud using MoNimbus™ platform.

tedious work of mobile applicaiton developmentBYOD (bring your own device) is driving mobile mobile investments within enterprises. Enterprise IT is looking for ways to move to mobile applications, as well as manage and secure them.

Statistics bear out the on-going explosion in IT mobile investments. One study from McKinsey & Co. predicts spending on mobile could reach $130 billion by 2015.

Enterprises are looking for a whole range of capabilities to extract great value across the whole mobile application life-cycle, both ready made and transformation of existing valuable enterprise resources.

MoNimbus focuses on easy transition from traditional enterprise environments to mobile, social, cloud environment.

In specific, MoNimbus has ready to go functional mobile applications as well as needed integrations through the MoNimbus platform to connect mobile users with valuable enterprise and cloud resources.

exploring the new worlds of mobile enterprise

2013 is going to be the year of the Mobile Enterprise. No Mistake about it. Its a $17B market that is waiting to move to the mobile web. Mobile web started with Docomo in 1999 when Docomo launched iMode in Japan and garnered – 40M users by 2003. It was an ecosystem of content, developers and applications. But it was different from the PC web with its own proprietary constructs. These differences were ironed out by Steve Jobs with iphone in 2007. With introduction of iPhone – consumer mobile web grew faster than PC Web and today we are arriving at terms such as consumerization of IT within the enterprise. It’s the Turn of Enterprises to be mobile webbed and MoNimbus is ready to accelerate this in 2013.