MoNimbus™ platform is aimed at three segments 1) Small Medium Size Businesses (SMB) market, 2) Enterprise market, 3) SI/Operator channel. For the System Integrators it provides a way into enabling mobile and social applications with an accelerator like the MoNimbus™ platform and services such as customization and personalization., For an operator it provides an entry point into the System Integrator market, to get into enterprises and provide a path to mobile business applications and services, enable Mobile Applications and Services enablement (MASE ™).
We have chosen to strategically align, and build our business around enterprises. In addition to direct sell using our direct sales force our plan for enterprises includes a big bet on SI and operators as the channel for Mobile Enablement of applications and services or MASE.
Our technology is designed around SI and operator infrastructure, designed around their deployment models using our SaaS model. Enabling the SI and operators to create their own branded services is a huge differentiator for MoNImbus™. In addition to that, allowing them to make a much more healthy return on their investment in our technology, versus others that see the SI/operators more as channels or resellers and are really looking to push their brand through those operators. These are the strategic set of differentiators for MoNimbus™.
There are two modes of operation for MoNimbus™, one as a middleware in the datacenter operating 1) with a completely hosted business solution or 2) through an adaptor into the business application running at customer premises.