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As we know, in many companies employees use different devices to get the same job done.  Mobile devices  such as phones and pads find their way into use and access of enterprise information.  What has been the attitude so far towards use of mobile by employees in business processes? Practically Nil.  It has been about one single universal secular need i.e. to access company emails and calendar. Based on this attitude, Enterprise Mobility so far has meant “locking down” employee phones and controlling their devices with device management software to make sure only authenticated employees get access and after they do wipe the device if in case they depart from company.  So at the start of the well documented BYOD trend, many companies’ IT departments’ main concern was about security of access and protection of information leading to more mobile device control. It was not about enhancing the benefits of a global, always connected, on any device kind of economy.  It was all about limiting intended and imagined damage.

With this pervasive attitude, Industry has seen growth and increase in enterprise wide mobile device management, or enterprise mobility management (EEM) as it is called.  However there is  a shift in what constitutes enterprise mobility within companies today.  There are questions that limiting damage has gone too far.  Questions arising are “Why not take advantage of its benefits of improving worker smarts and improving productivity?”  The perceived benefits that enterprise mobility can bring with smarter apps making smarter workers is rapidly changing attitudes.  For example, mobile sales apps that are location sensitive, context sensitive, providing for a richer optimized experience on any device makes sales CRM software a delight instead of an administrative chore on laptops.  Further allowing the user modify the workflow to include more real time access for e.g. social networks, social collaboration and cloud storage and other workflow/functions on the cloud makes the experience richer and powerful.

These shifting attitudes towards Enterprise Mobile Management (EMM) have pushed enterprise IT departments to consider building work applications for access any-time any-where and on any device. Smart CIOs have realized that, along with PCs, mobile devices are becoming very much a part of the enterprise technology and are exploring more options when it comes to managing data, services and users, rather than controlling the device itself.

For enterprises  security will always be a priority, however mature companies are now recognizing the mobile device as a primary platform and are beginning to concentrate on enterprise productivity through the creation of newer enterprise mobile apps that result in rich optimized mobile experience through cloud based middle-ware platforms. In other words, instead of trying to control the device by turning off features, IT professionals are starting to think how to implant more features, such as work apps in order to provide their employees with the best tools at work.

As companies concentrate more on mobile productivity and less on the device itself, mobilizing enterprise applications is becoming a must for companies that don’t want to fall behind.  This is where MoNimbus promises to play its part of accelerating the mobile enterprise with a complete cloud based stack for end to mobile experience.


 

 

enterprisemobility image1There are 1.6 billion smartphones in the market and growing.  The number of connected devices is set to see further acceleration through pads, sensors, glasses, and watches.

With the increase of these devices at the edge of an enterprise, the first contact with the enterprise for most clients will be the mobile channel.  It makes mobile a strategic imperative and initiative for the enterprise. It becomes an important part of the enterprise IT stack and more the reason for embracing it at the earliest.

Consumerization leads to flexibility, untethered workers

Enterprises need to understand Mobility is the future.  The sooner they understand and move towards mobile the sooner they will see a competitive advantage.  If this is coupled with a better user experience it can lead to more efficient, smart workers.

Some businesses are taking it too literal and making the move to mobile first strategy with a rewrite of applications to a device.   This device centric focus costs huge time and money with very little to show on user experience.  What is necessary is a transformation of the application to next generation experience that embraces mobile, cloud and social.  Further if Applications take into account location, context, push to text, cross platform usage, leverage power of mobile they can result in making the app more predictive and anticipatory, thus making the user smarter and efficient.  This is the approach that MoNimbus prescribes.

It is through a cloud based middleware that can extract existing apps and transform them in real time.  The emphasis of this enterprise mobility approach is to keep the enterprise focused on its mission.  Digitization of the enterprise i.e. creation of web assets is what the company does best and should continue to do so. MoNimbus servers do the rest. That is active and real time transformation of application assets to optimized and intelligent experience on any device, anywhere in real time and on a SaaS model.

 


 

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The BYOD and BYOA trends have actively been redefining the role of enterprise IT professionals. With so many mobile devices and free applications to choose, employees have changed the definition of “work” and “being at work” as many now have the opportunity to do their jobs far from the office. But this newfound freedom is the reason for the battle between employees who want to use apps of their choice and IT departments who strive to control how enterprise documents are used and with whom they are being shared.

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Mobile enterprise or out of business enterprise

 

An Enterprise Mobility strategy is not about devices or managing devices. It’s about a vision of how mobile technologies can help change or transform enterprise business processes and work flow.  It’s about a strategy that can improve the top lines and bottom line for an enterprise by employing smarter experience through mobile enterprise apps that results in smarter workers.

The year 2000 was about going ebusiness or out of  business. In 2013 it is about a mobile enterprise or out of business enterprise.  Enterprises need to decide if mobility is core to their business or not. If mobility is core to an enterprise business it does not naturally follow that that they need to own the expertise to have a successful mobility strategy.  They can outsource it.

The traditional strategy is one about using professional services to move the app to mobile, social and cloud. What about an alternate strategy of using a cloud based platform to create, transform, configure and customize managed mobile experiences in no time and with no retooling?  It offers an alternate path that changes the velocity of mobile adoption and economics for the same,

Let’s use the example of a retail enterprise.  There’s no question that mobile would be of great use to them.  They’ll want to build apps that will be downloaded off of public app stores.  That will give them the opportunity to connect and engage directly with customers, as well as provide them unique offers or the means to purchase goods directly from their mobiles.  They’ll probably also want to build custom or deploy 3rd party mobile applications for their employees.  Many of these kinds of internal apps are not necessarily retail specific, but there could also be apps for inventory management, supply chain, PO approval, asset tracking, etc.

But building and maintaining these applications can be an enormous – and potentially onerous – task and hence companies have always thought of the traditional approach, Outsource it.  With Monimbus™ the solution is to use a cloud based platform to transform existing workflow and data to mobile, cloud and social in real time with no retooling.  All on a SaaS model. It’s about real time consumption of the workflow altered to fit location, context anytime, anywhere and on any device.

Enterprises are buying into this strategy. A departure from delays and an expensive in house team to use MoNimbus™ to accelerate mobile enterprise.


TabletSmartphones and tablets are completely changing business. More and more businesses are looking at creating mobile apps for their business eco-system – employees, partners, customers.
But developing apps for a global distributed enterprise eco system is not simple. Enterprises have to work with multiple technologies, highly distributed environments and computing networks. More importantly, apps need to be developed for the long term and next generation experience. Those who specialize in creating enterprise apps need to keep in mind the following factors:
User Experience: Simply porting an application from desktop to mobile will not cut it. Mobile devices have a different real estate as well as different user Interfaces. Furthermore mobile devices are governed by context that is different depending on the location at the time of usage. An application needs to take all of this into account. Next generation mobile app needs to be designed with the user experience at its core.
Incorporating power of sensors: It¹s worth remembering that most of today’s mobile devices are powerful. They have cameras, GPS, accelerometers, Bluetooth and wi-fi (and some also include near field communication sensors too). Next Generation mobile app needs to make most of these sensors. It must be complete with many features such as the ability to reorient the display if the device is tilted to features that enable users to snap a picture and upload it straight into the system or get real-time updates based on location.
Incorporating newer form factors: The latest focus of all device makers is to move to a smaller, but functioning consumer form factor i.e. a watch. Design apps that are future proofed, that can be used on a TV screen to a watch.
Incorporating peer level services: The cloud is a programmable hub. All apps loaded on local devices that are in close proximity to the mobile and accessible to the mobile app can provide for a rich experience. Next generation mobile app should be in a position to integrate these peer level apps and bring them into pay to create a richer experience.
Empower the users: It is important to empower the user by enabling the user to configure her own experience and allowing her to integrate other business services, third party apps, themes into business applications e.g. social, mapping and traffic information feeds etc.
An app transformed with these factors can enable users to be more productive, make their jobs easier and even revolutionize a workforce. MoNimbus™ is the industry first cloud based mobile platform that allows creation of rich, customized, and managed mobile enterprise experiences in no time and with zero code.


MoNimbus™ platform is aimed at three segments 1) Small Medium Size Businesses (SMB) market, 2) Enterprise market, 3) SI/Operator channel. For the System Integrators it provides a way into enabling mobile and social applications with an accelerator like the MoNimbus™ platform and services such as customization and personalization., For an operator it provides an entry point into the System Integrator market, to get into enterprises and provide a path to mobile business applications and services, enable Mobile Applications and Services enablement (MASE ™).

We have chosen to strategically align, and build our business around enterprises.  In addition to direct sell  using our direct sales force our plan for enterprises includes a big bet on SI and operators as the channel for Mobile Enablement of applications and services or MASE.

Our technology is designed around SI and operator infrastructure, designed around their deployment models using our SaaS model. Enabling the SI and operators to create their own branded services is a huge differentiator for MoNImbus™.  In addition to that, allowing them to make a much more healthy return on their investment in our technology, versus others that see the SI/operators more as channels or resellers and are really looking to push their brand through those operators. These are the strategic set of differentiators for MoNimbus™.

There are two modes of operation for MoNimbus™, one as a middleware in the datacenter operating 1) with a completely hosted business solution or 2) through an adaptor into the business application running at customer premises.

 

 


The BYOD movement has become a trigger to the evolution of enterprise mobility solutions. The first step towards enterprise mobility has been device centric. It has been about empowering employees to use any device they own for work-related activities. After all mobile means anytime, anywhere on any device.
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Most organizations are evolving the required security, management and compliance infrastructure to enable a BYOD environment. Mobile Device Management software has played a big role as a starting point to build the mobile-first enterprise.
However mobile enabling enterprise applications and business processes whether it be LOB apps, client facing apps, employee facing apps or partner facing apps that access corporate data from personal devices in a secure and efficient manner is the true end goal of the mobile-first enterprise. It is the goal of MoNimbus.
The goal of MoNImbus™ is to enable mobile applications to leverage data and workflow of any business process within the enterprise in real time. In addition, it is about adding value with related business workflow and technology services in the cloud to make for an intelligent and optimized experience. It may be conceptually trivial, but the process of mobilizing business apps is extremely challenging. MoNimbus is focused on this challenge.


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The IT transition to cloud/mobile/social has entrepreneurs and investors salivating, while providing Enterprise IT and business users with three factors to consider:
• newer opportunities
• better options
• reduced costs
Nevertheless, enterprise technology faces an incredibly complex series of challenges and opportunities:
The Rental Economy. The operational savings and speed presented by Cloud and SaaS technologies are changing how we pay for IT. Why invest when you can rent? This is a good thing, as resources will be used more efficiently. But it poses challenges for infrastructure technology vendors and professional service players. They need to change business models. App and platform makers like MoNimbus could even take care of the infrastructure.
BYOD and CITE. Enterprise IT managers are being forced to cope with a new model of IT, with the advent of business users Bringing Their Own Devices and Consumerization of IT (with applications being downloaded for sheer delight and experience). The classic enterprise software license that they are used to are a few apps away from oblivion.
User Experience – Consumers long used to the consumer mobile devices that sport sharp colors, strong resolution, use of the mobile features such as high resolution two way camera, , touch screens, two touch zoom able user interfaces all of which that transform the viewing and user experience of consumer applications are in no way ready to go back to boring UI of existing web applications. They want applications that leverage power of the mobile, leveraging the context based on location, leveraging the collaborative features of mobile, leveraging the integrated social media, and available anytime anywhere on the cloud.
MoNimbus meets all of these challenges with a mobile cloud platform and business applications with next generation experience.


In the late 90’s the Internet boom gave way to scaled Physical data centers housing thousands of servers. In the past years they have given way to virtualization leading to increased CPU utilization and efficiency, rationalization of costs of storage, rack space and labor costs. The reduction of physical infrastructure has resulted in a larger benefit of mobility of the enterprise.

Virtualization has paved the way to cloud deployment. Moving to cloud is a business decision based on a modular, efficient, scalable platform delivering an on-demand self service user experience. The Promise is of lower costs and move to a newer business model.

Enterprises moving to cloud in addition to business benefits will have the added advantage of increased mobility and scale at any time. This scale factor coupled with the BYOD phenomenon implies growth of mobile end points – fones, tablets etc, and extension of services to all of them. Enterprise IT has to deal with the compressed time to provision and deploy new applications services across all of these end points. The challenge is to accelerate adoption of the mobile web of applications and services within the enterprises i.e of scale. Another important challenge is to introduce a level of experience that comes with the mobile enterprise.

MoNimbus™ is geared to meet the challenges of Scale and Experience with its cloud based mobile enterprise application platform and applications.