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As enterprise mobility gets to be a hot topic within enterprise IT, it is time to think of steps towards a positive outcome as enterprises approach it. Working with your clients we see 3 steps to take towards successful implementations.

First step, is to identify business driven use cases.
The key driver of any mobile strategy starts with identifying the business processes that support business-level goals, and that can be tied to business impact. While it’s easy to skip this stage and head straight down to the architecture or device path, taking a good look at the key business processes and interactions with users is critical to achieving impact. One of the easiest ways to identify the moments of value within business processes is by physically spending time with employees as they go about daily tasks to identify the barriers and gaps in their process. For e.g.
• How do field sales reps go about identifying and selling to anew prospect
• How do service agents map their daily routes?
• How do field agents receive notifications around a schedule change?
Once specific uses cases have been identified the next step is to prioritize them as to where there will be immediate and measurable gains.

Second Step is to decide on data sources
Great mobile initiatives are only as good as the data behind them. Enabling all constituencies with relevant data should be the backbone of mobile strategy. Data can be from many sources not just from the data base of the relevant core business application. It could be from social networks, could be from collaborative networks, it could be from cloud store Box, Google etc. One has to identify and aggregate the channels of data for the mobile application that can be brought to converge.

Third step is to decide on Mobile architecture and user experience
In a recent survey by The Economist, 54% of global executives interviewed stated that “mobile apps are critical.” However, only 20% actually have apps deployed. This “app gap” reinforces the notion that delivering mobile initiatives is not easy. One has to decide on mobile development architecture. Is it using costly productivity tools or a SaaS cloud stack to enable the transformation of applications in real time, optimizing workflow and data in real time depending on the device with zero or no coding. In addition to architecture a comprehensive mobile delivery strategy is made up of intelligent experiences for users. In fact it can be argued that user experience is key to mobile usage. Next generation mobile application experience means the app is intelligent, resilient, anticipatory in suggesting events, suggesting actions based on context, location etc. The workflow needs to be optimized for use at different locations, context and intuitive and constantly evolving on any device, anytime, anywhere.

extending salesforceSalesforce is the most widely used CRM. However, the shift to mobile is changing the goalposts for sales as a business function.
Data is a key piece of the change since an application is only as good as the data that goes into it. A more important piece of the application is workflow and user experience. Sales executives require a platform that marries a powerful data repository with an optimized workflow and an experience they love.
The Economist found that 33 percent of global executives plan to invest heavily in mobilizing business applications over the next three years. Only 15 percent of these executives have actually invested at this point. The top most priority for executives is to bring the convenience and productivity of mobile to sales business function and especially the users of Salesforce.
They want to use it on devices of their choice. fones, pads, iOS, Android etc. They wish to shape and integrate other apps as they see fit to conduct business. Successful reps use LinkedIn, Twitter to identify decision-makers; tools like outlook, Gmail, storage like Box, Google drive and other online services and solutions as they see fit to do business. A typical rep uses a dozen apps to manage the pipeline. They use these tools to be more productive, but without integration they access the apps individually away from the core app like Salesforce. Traditionally the core business application like Salesforce would require integration with the complementary apps. .Is there a better way to do this?
Sure there is. The answer is a cloud based approach with a middleware that reduces the complexity of moving Salesforce to mobile and allows the user to shape the experience. All of this if it can be done in real time with higher order of experience, it can result in a better, faster and cheaper solution. It can accelerate the mobile enterprise.

IT leaders experiment

Above and beyond “keeping the wheels moving”, Enterprise CIOs are meeting growing demand for innovation with enterprise mobility.  Decoding IT speak, it means apps for employees, customers and consumers, data for insight and for analysis.

For most Enterprise IT leaders mobile is just another word for an opportunity to accelerate innovation.  It’s a productive route for Enterprise IT leaders to create high-impact projects across the organization that transforms the business to the next level of experience with an always connected anytime , anywhere on any device set of customers, suppliers and partners.

In fact, if IT leaders can make their business solutions do more for their audience.  This in turn can help their constituents do more for their own customers, and therefore enable additional business opportunities for the enterprise.

While mobile technology has advanced, so also use cases have changed with business demands in every vertical sector.  Just as companies moved to open systems from proprietary technologies, to client/server systems, to personal devices, so also companies started recognizing the possibility of connecting to its customers and employees through the mobile cloud.

Most companies are at the infancy of what mobile technology can do for them both internally for their employees and externally with their customers. Companies are realizing how important mobility would be to the future of their business.  The key is to apply mobility to the business context i.e. to the myriad of business processes to create intelligent and optimized business experiences.  It’s not about introducing new devices, what matters most is how a company uses it. A mobile device is very powerful device with incredible capabilities.  So far it has been used for email and calendaring.  Why not take it further and make the user productive with apps for employees, customers, partners and suppliers?

Companies with a philosophy of innovation are seizing the opportunity to support business in ways that they know today, and in ways they haven’t thought of yet.  Companies and people should always seek improvement and enterprise mobility through the cloud is a way to improve business processes.  A long-standing culture of “constructive dissatisfaction,” has to be fired up with continued commitment to investing in technology for innovation.